Paid Advertising

There are thousands of various advertising agencies, portals and affiliates that claim to be able to provide the highest return on your investments when it comes to paid advertising online.  That may be true, however the overwhelming majority of advertising dollars are spent by the Big 3, Google, Yahoo and Microsoft.

Google Advertising Yahoo Advertising Microsoft Advertising

Cost Per Action (CPA) and Pay per Click (PPC) Advertising

Pay per Click (PPC) is an online advertising model in which advertisers pay their host only when their ad is clicked. With most industry leading search engines, advertisers typically will bid on keywords and phrases that are relevant to their target market. Content sites on the other hand will usually charge a fixed price per click rather than use a bidding system.

Cost per Impression (CPI or CPM) Advertising

Cost per Impression (CPI or CPM) is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with banners ads, links, newsletters, video ads and other various media forms that can be quickly and easily displayed on potential customer's screens.

An online advertisement impression is a single appearance of an ad on a web page. Each time that ad loads on screen the server may count that loading as one impression, however the server can be programmed to exclude certain activity such as a page refreshes, internal user actions, and other events that the advertiser and ad serving company agreed to not count.

Traditional Paid Advertising

Tried, test and true always works! Paying for advertising may not be one of the most fun aspects of marketing, however it is one of the oldest and most successful forms of advertising. Buying 30 seconds of airtime on your local television or radio station sends a clear signal to customers that you are open for business! Sending out monthly flyers and newsletters to business both local and abroad shows that you know how to target your customers. Putting ads in magazines and newspapers at the very least helps to solidify your corporate brand and identity. The one thing they teach in marketing class is that repetition works.

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