Newsletters

Getting your business noticed takes more than just putting up a web site and placing it on search engines. You need to market your business successfully, targeting it to the audience that is going to give you the best returns possible. One very successful way to do this is by creating newsletters and flyers that advertise your services or products and entice customers to visit your website or your store.

E-Newsletters
Once you have built your website, you need to tell everyone about it!  If you don't have a list of email addresses to send a newsletter to, we can help you find out that is targeted and clean.  However it's always a much better idea to build up a list of 'opt-in' subscribers who actually want to receive your bi-weekly or monthly newsletters, rather than annoying a whole bunch of anonymous people who are just going to label you as a spammer.

Generally your E-Newsletter should be clean, easy to read, and if you are going to have images in it, make sure they are pulled from your website and not embedded as attachments because email clients will definately junk your email in that case, and in some cases it will be deleted without the user knowing.  Although the user will have to usually click a button to allow the images to be displayed, it's better that they know what they are opening and actually want to view the contents of your message.

4everFit E-Newsletter 01

4EverFit E-Newsletter 02

Also, it is a good idea to always duplicate a copy of the newsletter as a page on your website so that if a user can't view the contents of the newsletter as an email, they can always follow the link at the bottom of the message and view it as a webpage in their browser.  HOT Marketing & Design always designs their newsletters to be W3C compliant and thoroughly tested in major email clients such as Outlook, Gmail, Hotmail, Yahoo, Opera, Thunderbird and MSN.

Flyers
Another great way to publicize your company and drive traffic to your website is by designing and mailing out a flyer that will catch a reader's attention, deliver your message and encourage the reader to go online or pick up the phone to find out more about your business.

HOT Marketing & Design Flyer - Front

HOT Marketing & Design Flyer - Back

Hot Marketing & Design can design any style of flyer, and we can even help you to mail it out with unaddressed (or addressed) delivery services through Canada Post, Postal Solutions, local Newspapers and other delivery providers.  The most important part about mailing out a flyer is making sure your target audience is clearly defined to the delivery service, and that you are getting your flyer delivered at a time when the reader will pay attention to it, rather than receiving it with a pile of other flyers and adverts, only to toss it right in the recycling pile without so much as a glance.

For more information on how HOT Marketing & Design can help you advertise your business with newsletters and flyers, please don't hesitate to contact us.

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